All Next Program
7 March 2013 (9.00 - 16.00 น.)
Blue Ocean Strategy® is the simultaneous pursuit of differentiation and low-cost efforts of creating new market space. It seeks to make the competition irrelevant by creating a leap in value for both the company and its buyers. Blue Ocean Strategy® is a proven and practical approach to creating ideas that will lead to breakthrough growth in business. With a systematic approach to utilize tools and principles, it can equip all kinds of enterprises with the capability to develop smart strategic moves to transform their business design value innovation and create a new wave. This breakthrough strategy concept is the result of long-term study of strategic moves spanning more than 30 industries over 100 years
14 February 2013 (09.00 a.m - 4.00 p.m)
This marketing course is copyright of strategic center. We are pound to present the concept of creating new marketer that is not in MBA textbook. Do you want find new customers? Why do we have to analyze existing customers? Who will be our new customers? Who have not been our customers yet? Why? How should we persuade them to be our customers?
24 June, 2011 (9.00am - 16.00pm)
In this 1-day training participants will be introduced to the Blue Ocean Strategy with a pragmatic approach, with the overall objective of learning how to begin integrating Blue Ocean Strategy into their business environment immediately.
2 November, 2011 (9.00am - 16.00pm)
Blue Ocean Strategy provides a systematic approach to making the competition irrelevant. Blue Ocean Strategy present a proven analytical framework and the tools for successfully creating and capturing blue oceans. Examining a wide range of strategic moves across a host of industries, Blue Ocean Strategy highlights the six principles that every company can use to successfully formulate and execute blue ocean strategies. The six principles show how to reconstruct market boundaries, focus on the big picture, reach beyond existing demand, get the strategic sequence right, overcome organizational hurdles, and build execution into strategy.
January, 21 2011
Strategic Business Development Center (SBDC) would like to proudly present the official grand opening of Blue Ocean Strategy Thailand according to good feedbacks from the participants of Blue Ocean Strategy training courses in 2010. This event aims to publicize and introduce Blue Ocean Strategy to organizations in Thailand.
27 May, 2011 (9.00am - 16.00pm)
As business becomes increasingly competitive and increased growth becomes more difficult to sustain, competition-based approaches to formulate strategy have become less and less effective. Cut throat competition results in nothing but a bloody red ocean as businesses fight for a shrinking pool of profits. Too many companies fail to identify and sustain their competitive advantage by taking a frail point to beat other competitors (i.e. cut the price or create differentiation), then they waste time and huge sums of money in markets that may never give them a worthwhile return on investment while they flounder.
April 25, 2012
Blue Ocean Strategy® is the simultaneous pursuit of differentiation and low-cost efforts of creating new market space. It seeks to make the competition irrelevant by creating a leap in value for both the company and its buyers. Blue Ocean Strategy® is a proven and practical approach to creating ideas that will lead to breakthrough growth in business. With a systematic approach to utilize tools and principles, it can equip all kinds of enterprises with the capability to develop smart strategic moves to transform their business design value innovation and create a new wave. This breakthrough strategy concept is the result of long-term study of strategic moves spanning more than 30 industries over 100 years
February 10, 2011
Led by qualified Blue Ocean Strategy experts, this one day seminar provides participants with a basic introduction to the concepts, tools and methodologies behind Blue Ocean Strategy / value innovation. In this one-day course, participants will gain an introduction to the principles, concepts, and methodologies of Blue Ocean Strategy. 13
28 February2012 (9.00 - 16.00 น.)
Blue Ocean Strategy เป็นกลยุทธ์การบริหารจัดการในการสร้างความต้องการหรืออุปสงค์ขึ้นมาใหม่ (Demand Creation) โดยจะไม่มุ่งเน้นการแข่งขันเป็นหลัก แต่จะให้ความสนใจกับความต้องการที่แอบแผงอยู่ของกลุ่มลูกค้า และกลุ่มที่ยังไม่ใช่ลูกค้าของอุตสาหกรรมในปัจจุบัน โดยจะสร้างสินค้าและบริการที่เพิ่มคุณค่าให้กับผู้บริโภค และในขณะเดียวกันก็จะต้องสามารถลดต้นทุนในส่วนที่ไม่จำเป็นขององค์กรอีกด้วย อันจะเป็นแนวทางหนึ่งของการเติบโตขององค์กรอย่างยั่งยืน
April 26, 2011
Drawing on lessons from our most basic tribe, the family, Yvonne Sum explains how to lead in this space, and what you need to do to maintain effective leadership in this changing, often fractured, world. Integrating these leadership characteristics with the concepts and methodologies of Blue Ocean Strategy helps the leader choose to explore and execute innovatively.