Blue Ocean Menu

Blue Ocean Strategy (Thai version)

2 November, 2011 (9.00am - 16.00pm)

Blue Ocean Strategy provides a systematic approach to making the competition irrelevant. Blue Ocean Strategy present a proven analytical framework and the tools for successfully creating and capturing blue oceans. Examining a wide range of strategic moves across a host of industries, Blue Ocean Strategy highlights the six principles that every company can use to successfully formulate and execute blue ocean strategies. The six principles show how to reconstruct market boundaries, focus on the big picture, reach beyond existing demand, get the strategic sequence right, overcome organizational hurdles, and build execution into strategy.    
 
In this 1-day training participants will be introduced to the Blue Ocean Strategy with a pragmatic approach, with the overall objective of learning how to begin integrating Blue Ocean Strategy into their business environment immediately.
 
 They will learn the BOS core principles, frameworks and tools through interactive lectures and discussions. In particular, participants will be provided with a deep understanding Value Innovation, the cornerstone of Blue Ocean Strategy, and a basic knowledge of BOS formulation and execution.  
 
In addition, participants will be made familiar with the “tool box” of analytical frameworks and tools of the BOS
 
 
 formulation process:
 
 -  Strategy Canvas and Value Curve;
 - “3 Tiers of non-customers”;
 - “Six paths” framework;
 - “4 actions” framework;
 -  E-R-R-C grid;